Maximise value of mainstream

We continue to focus on maximising the value of mainstream package holidays. Our integrated business model ensures we maximise earnings from transport, accommodation and distribution through retail and online outlets.

Setting the standard for e-commerce

This year has seen a step-change in our e-commerce performance, spearheaded by Northern Europe, where recent months have seen over 50% of bookings being made online. In the UK, 27% of total bookings are now made online, while in Germany, where the internet market has developed more slowly, 7% of our customers now book online (an increase of 14% year on year), although a much higher number research online and then book through an agent.

A new franchising hotel concept

SENTIDO, the new hotel franchise, gives us access to 17 hotels, principally in Spain, Egypt, Cyprus, Greece, Turkey and Kenya, and two Nile river boats, without increasing our risk profile. At the same time, we have the control to ensure they are high quality resorts, and the opportunity to develop this business further.

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