Thomas Cook Group plc Annual Report & Accounts 2008

Thomas Cook Group plc Annual Report & Accounts 2008

Our strategy in action

  • kids at water park
  • nice view
  • people going on holiday
  • an indian lady
  • a travel agent
New companies New opportunities

Capture growth through mergers and acquisitions

We continue to look for expansion opportunities through acquisition. We made a number of key acquisitions in 2008 and all are performing well and providing the synergies expected.

Number one in luxury travel

The acquisition of Elegant Resorts, the number one UK-based luxury travel company, supports our strategy of strengthening our independent travel position and builds on our current expertise in high-value luxury holidays. Elegant Resorts takes more than 20,000 customers each year to luxury destinations including the Caribbean, the Indian Ocean, the Arabian Gulf and luxury European resorts.

Elegant Resorts

Transforming our French business

While Thomas Cook France already enjoys the position of being the country’s largest travel retailer, the combination of its tour operating business with Jet Tours, the Paris-based, premium tour operator, ensures we are now also the country’s third largest tour operator, with a combined market share of around 10%. Jet Tours, with its principal brands Jet Tours, Club Eldorador and Austral Lagons, serves approximately 270,000 customers per year and complements Thomas Cook’s existing offering.

Jet Tours